Hand embroidered decorative pillows and tapestries


J-B-J Interiors is a brand new line of hand embroidered home decor accents by Dutch fashion and textile designer Jackie Villevoye, who is applying to interior textiles the same beautiful embroidery techniques and attention to detail, for which her clothing lines are already renowned.

Jackie Villevoye is the founder, designer and creative director of Jupe by Jackie and now J-B-J Interiors. She is also a mother of five children and an avid art collector. Jackie’s collections distinguish themselves through their intricately hand embroidered designs. Having travelled to India in search of the most highly skilled artisans, Jackie has established her own Jupe by Jackie atelier in Uttar Pradesh, India.   She travels here frequently to work closely with the 120 Master Embroiderers who are currently working in the atelier.

The master embroiderers are all men. Their craft has passed from one generation to the next over centuries. When a young boy decides to become a master embroiderer, he knows it will take him nearly fifteen years to become a professional. Like a soccer player or ballet dancer, his childhood is devoted to learning his intricate craft. He stays indoors to prevent his skin from hardening as every nerve ending in his fingertips has to remain sharp to guide the needle as he works.

“The intricate, time-consuming process and the heritage of embroidery is an art that Jackie strives to support and further nourish.”

In addition to Jackie’s own men’s and women’s fashion collections, Jupe by Jackie designs and creates the hand embroidery for Rei Kawakubo’s ready-to-wear Comme des Garçons Comme des Garçons women’s collections – a collaboration currently going into its fourth season – and has collaborations with German denim brand Closed, Japan’s United Arrows and Drake’s of London.

Wright & Smith are so pleased to be able to bring Jackie’s unique designs and collaborative approach to our customers too. All of the J-B-J Interiors designs here are customisable and it is the opportunity to create bespoke pieces that makes J-B-J Interiors such an exciting studio to work with. You can simply order online any of the pieces shown below. Or please contact Wright & Smith concierge to commission or customise a bespoke piece.